Webinar: Pakistan’s role in meeting global demand for sustainable rice

Rice experts will share their vision on how Pakistan can contribute to meet the global demand of sustainable rice.
  • Tuesday, 24 May 2022
  • 17:00 –  18:30 ICT, GMT+7
  • Venue: Zoom (online)

How to meet the growing global demand for sustainable rice?

Did you know that over 3.5 billion people around the world rely on rice as a staple part of their diet, and the global demand by 2050 is expected to increase by 25%?

However, it is estimated that the impact of climate change alone is expected to lead to a reduction of up to 15% in the global rice supply by 2050.

If the world’s 144 million rice smallholders keep producing under conventional production methods, we would require an additional land area equivalent to the size of Chile and an additional 300 MT of CO2 emissions to meet the global demand for rice. .

The size of the rice market along with its high environmental footprint make change in the rice sector vital in order to transition to a sustainable food system.

How Pakistan can contribute to meet the global demand of sustainable rice?

Agriculture remains the second largest economic sector in Pakistan, contributing approximately 25% to the national Gross Domestic Product (GDP) and absorbing roughly 42% of the labour force, mainly composed of women.

The sector is not only the largest employer in the country but generates over 75% of export revenue through agri-based textiles (cotton) and agri-food products. 19% of Pakistan’s GDP comes from the agriculture sector and Pakistan is the 4th largest exporters of rice in the world. Pakistan exported around 4 million tons of rice worth $2.1 million in 2020.

As the global demand for rice increases Pakistan can be a key market to meet the global rice demand.

The webinar is open to public.

Rewatch the webinar on SRP’s YouTube Channel:


  • Shahrukh Khan, National Coordinator at Helvetas Swiss Intercooperation Pakistan will give an introduction on how Pakistan can contribute to meet the global demand of sustainable rice.
  • Dr. Muhammad Yousuf, from Pakistan Agricultural Research Council. Coordinator and Project Director of the PSDP Project “Productivity Enhancement of Rice” in Pakistan will talk about the Hybrid Rice Production in Pakistan for Food Security.
  • Imran Sheikh, leading WAPRO-II as Project Manager at Galaxy Rice will present an overview of the Pakistani rice sector and the domestic market.
  • Zafar Iqbal, Head of Sustainability at Rice Partners Pvt Ltd (RPL) will speak on the Role of ICT in SRP.
  • Viveka Risberg, Program Director for Sustainable Production and Consumption at AxFoundation will present their collaborative work in Pakistan with the GRAISEA program and its impact. She will also give us an introduction overview of the Nordics food market.
  • Sunantaya (Nam) Pinyopimolporn, Capacity Development Assistant at Sustainable Rice Platform (SRP) Secretariat will give an introduction of SRP and SRP National Chapters – focusing on how sustainable rice can be advocated at the country level through the development of the SRP National Chapter.
  • Jennifer Gonzalez of Behold will present the results of an industry survey indicating that demand for sustainable rice is expected to double by 2025, an overview European rice market and consumer trends.
  • Frank Gouverne of the digital marketplace Rice Exchange, will explain the role this digital global marketplace can play to match global demand with supply.
  • Saad Tariq of Control Union Pakistan will share with us his experience conducting SRP verification visits in Pakistan since 2020.